Shop Princeton is Princeton’s original “Shop Local” Website

Here is a screen shot of our homepage back in 2002. That’s a long time ago in “Internet years”. And as you can see… our focus has remained constant since day one… We are champions of locally owned and operated businesses that help sustain Princeton’s unique character and commercial balance. was the first comprehensive listing of shops, services, restaurants, arts and entertainment in Princeton NJ

As our original copy states:

Discover Shopping in Princeton!

If you are ready for a truly special day of shopping… where the shopkeepers and sales staff are helpful and courteous… and the charming downtown streets are filled with wonderful shops, services and restaurants you simply cannot find elsewhere… then it’s time you discover shopping in Princeton, New Jersey.

Princeton is filled with independently owned and operated businesses that have a valued history of customer service and quality merchandise sure to delight the weary traveler. So forget about fighting your way through the mall and the big box stores. Save your travel expense to New York City. Discover Shopping in Princeton!